AD-SELFIE:

The basic theme of the event is to imagine as if you are a BRAND AMBASSADOR, and you have to endorse the brand. Participants need to post a selfie with the product which is allotted to them and have to come up with a new tagline for the product, the more the hype created higher are your chances for qualifying for the next round. The event will be judged on the creativity and how much buzz your product has created.

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RULES AND REGULATIONS FOR AD-SELFIE:

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To participate in this event; team members per institution- 5

Phase 1

• Participants will have to choose a theme at the start of the event

• Product choices will be given

• The teams will be given a time of 3 minutes to chose the product

• Every team has to appoint a leader

• The choice of the leader has to be done carefully keeping in mind that the leader will be the Brand Ambassador

• Every team has to like the official pages of Tatva-19 on Facebook and Instagram

• Then the Brand Ambassadors from each team will upload the selfies taken with the allotted products and using one of the facilities within the University Campus have to be uploaded to the Tatva Facebook & Instagram pages

 

Phase 2

• The participants while posting the selfies have to come up with attractive and creative taglines and punchlines to endorse the allotted product

• The tag line should be new and not copied.

• The more the likes generated and the hype created, the more are the chances to win the event

• The judges will then evaluate this Phase on the basis of following criteria:

• How original are the selfies.

• How creative are the selfies.

• How much buzz the product has created.

• Decision of the judges will be final and not subject to any changes